Judith has very kindly asked me to write a guest post for her blog about the use of survey and marketing research and how it can help improve healthcare. Firstly as an act of full disclosure I should say I am a market researcher who works in healthcare research. So yes I do have an interest in persuading people to work with us to co-create better healthcare options. Over the last few years people like you have had a greater say in the kinds of medical treatment you or the people you love receive. The types of treatment options have increased especially with the growth of non-prescription medication and alternative medicine. |
